RESOURCES FOR DIVERSIFYING YOUR FUNDING BASE
by Ronald J. Meshanko, President, ERC
ERC Newsbriefs Excerpt, August 31, 1995

Every nonprofit needs to have a diverse funding base of individual, foundation, denominational, government, and corporate funding streams. The greatest share of an organization's income should come from individual donors.

Keep the Money Coming: A Step-by Step Strategic Guide to Annual Fundraising. Christine Graham. Pineapple Press, Sarasota, FL. 1992.

The Annual Fund: Pathways to Amazing School Success with the Annual Fund. Robert Rogalski. Phoenix AZ. 1990. (602) 248-0656.

Securing Your Organization's Future: A Complete Guide to Fund Raising Strategies. Michael Seltzer. The Foundation Center, New York, NY. (800) 424-9836.

Successful Fund Raising: A Complete Handbook for Volunteers and Professionals. Joan Flanagan. Contemporary Books, Chicago, IL. 1991. (312) 782-9181.

Fund Raising Letters: A Comprehensive Study Guide for Raising Money by Direct Response Marketing. Jerald E. Huntsinger. Huntsinger & Jeffer, Inc., Richmond, VA. (804) 266-2499.

Pinpointing Affluence: Increasing Your Share of Major Donor Dollars. Judith Nichols, CFRE. Precept Press, Chicago, IL. 1994.

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