CONGREGATIONAL CAMPAIGNS
by Ronald J. Meshanko, President, ERC
Most donors to nonprofit organizations are actively involved in a congregation on Saturday night or Sunday morning. The people in the pew are the people who will support your nonprofit -- if you ask them. Remember, when you address a congregation, you are not only speaking to the people in the pews, but also to each family, individual, small-business owner, teacher, counselor, foundation executive, bank officer, journalist...
How can you tap into this potential source of donors? Here are some basic tips to make your nonprofit more visible to congregations and potential donors in the pews:
- Establish a Congregational Campaign Subcommittee whose job is to develop an annual campaign to identify, research, cultivate, solicit, and properly thank congregations in your service area. Focus on large congregations in affluent areas first.
- Cultivate congregations attended by your board, staff volunteers, and clients first. Conduct research to determine how many volunteers (including board members) and clients are from each congregation. Use this information in your personalized approach to each church or synagogue.
- Make your nonprofit visible in each congregation through bulletin inserts, posters, borchures/fliers, and speakers.
- Help the minister, rabbi, or pastor by offering volunteer or ministerial opportunities for confirmation classes and congregants. Ministers love prepared homilies so ask your local seminary homiletics class to pepare a homily that mentions your nonprofit and mission.
- Thank each congregation for its financial and volunteer support. Use certificates that are presented after a homily or communion rite.
- Every congregation needs flowers for holy days. Thank donors by sending appropriate flowers to thier congregation on holy days or special days (Easter, Christmas, Mother's Day, etc.) It is an excellent way to thank the donor and the minister at the same time.
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Last revised 08/10/97
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This page has been visited times since June 1, 1996.
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