- Repeat the name of your organization often.
- Say your name, the name of your group and your position: "Hello, my name is Rich Male, Executive Director of the Community Resource Center."
- Describe your group's activities and its effectiveness (maximum of five sentences): "The Community Resource Center provides training and technical consulting services to nonprofit groups in the areas of leadership development, empowerment, board development, and financial self-sufficiency. CRC works with neighborhood groups, rural organizations, churches, minority constituencies, seniors, and organizations for the disabled.
- Describe your budget: "It costs $500,000 to operate the Community Resource Center for one year."
- Describe your Fund Raising Strategy: "The Community Resource Center receives 70% of its funding budget from workshop and training fees, consultant contracts from our constituencies, and earned income projects. We receive 30% of our funds from state and federal sources."
Asking for Money - the Pitch
- Always ask for a specific amount of money.
- If the donation is tax-deductible, say so.
- Always ask for money for a specific part of your program.
- Ask for the dollar amount again.
- Try to break down your request into little terms: "Your $100 contribution will enable us to mail our 300 newsletters."
- Smile - stop talking. Wait for a response.
- Answer questions briefly.
- Explain why you need the money NOW.
- Repeat steps 1-5 until they say Yes.
Pick a friend or colleague to play a potential funder. Role-play steps 1-7 and actually ask for money for a real project in your group. Switch off. You may even exchange money during this role-play. Allow five minutes for each person.
This table originally appeared in the Grantseeker.Com's Learning Center Home Page.